.jpg)
MAM
Replacement
From system of records to system of intelligence
Traditional Media Asset Management (MAM) systems, built as static repositories primarily as system of records, no longer meet enterprise needs. Modern Organizations now require agile platforms that scale content operations, enable reuse, automate workflows, foster collaboration, and leverage AI. The future of MAM is not about replacement but about reimagining assets as dynamic systems of intelligence that drive speed, efficiency, and business value.
Built for the modern content supply chain, CLEAR® SMART MAM combines the power of advanced AI models, LLMs, and agentic workflows to transform the way media is managed, discovered, and delivered. With cloud-agnostic deployments and conversational, semantic AI search embedded within NLEs, CLEAR® redefines efficiency and intelligence in media operations.
Product Overview
Media companies are increasingly looking to move away from legacy MAM systems; systems that are often on-prem only, AI-deficient, and built on outdated workflow logic. CLEAR® offers a renewed, scalable, and intelligent approach to MAM - one that aligns with the demands of today's hybrid, cloud-first media landscape.
Whether you're looking to modernize, scale, or simply get more out of your content operations - CLEAR® SMART MAM is the natural next step.
Legacy
MAMs are:
Tied to on-prem
Struggling with limited or
bolt-on AI
Built on older workflow
paradigms
Siloed and rigid in
integrations
CLEAR®
SMART MAM :
Cloud-native, intelligent, and agent-driven architecture
Built-in AI/LLM capabilities, not afterthoughts
Designed for a hybrid, multi-cloud world
Ideal for digital transformation and cost optimization
Flexible Deployment: Offers freedom from rigid architecture
CLEAR® works on cloud only, hybrid or on-prem deployment models. Flexibility to scale for clients as needed and leverage the existing capex spend
.png)
Modular and Future Proof Architecture
Native AI and agentic workflows for
automated media operations
.png)
Intelligent Asset Management across the Content Supply Chain
AI-powered metadata enrichment and agent based orchestration better discovery
Increase in content ROI with discovery, reuse, and monetization and automated operations means flexibility to adapt to business needs
Efficiency and Speed in Postproduction and Marketing
Natural language search and built in NLE panel in CLEAR® speeds up downstream activities
Metrics
01
Scales seamlessly with client growth, leveraging existing CAPEX
02
Pre-integrated with best of breed AI and cloud platforms, media services ecosystem
03
Flexibility and ease of integration with evolving technologies
04