

Prime Focus Technologies (PFT), a pioneer in AI-powered technology solutions, unveils CLEAR® AI Agents at IBC 2024 in Amsterdam. These are designed to assist & co-work with professionals within Media & Entertainment (M&E) enterprises to execute specific tasks across content management, postproduction, and marketing. The agents seamlessly handle repetitive tasks, freeing teams to focus on strategic and creative tasks. Their round-the-clock availability and autonomous capabilities in select areas ensure timely task execution, enhancing the overall user experience. Most importantly, the agents drive scale, contributing to efficiency gains and monetization, ultimately helping content meet revenue.
The CLEAR® AI platform now features enhanced support for agent-driven workflows, offering a new level of integration that drives impactful results across the industry.
The launch of AI Agents underscores the pivotal role generative AI plays in making these intelligent agents a reality," said Ramki Sankaranarayanan, Founder & Global CEO at PFT. "They are the culmination of seven years of investment in AI, combining Gen AI with the small language models reflecting our commitment to fundamentally reshape the M&E industry. These agents illustrate AI's ability to drive significant change by enhancing productivity and driving new revenue streams. Get ready to meet your agents at IBC.”
We are in Hall 5 at stand H88. Click here to schedule a meeting.
BRAHMA AI is the next-generation Enterprise AI Creator Platform, born from the transformation of Prime Focus Technologies and Metaphysic. By integrating CLEAR®, CLEAR AI®, Atman, and Vaani into one ecosystem, BRAHMA AI provides enterprises with an AI platform that delivers automation, compliance, security, efficiency, and real ROI.
With scale, innovation, and proven enterprise success, BRAHMA AI is redefining how global enterprises create, manage, and monetize content in the digital age.
For more information visit: https://www.brahma.ai