Los Angeles, April 4, 2025: CNBC Arabia, the leading Arabic-language business and financial news channel serving the Middle East and North Africa (MENA) region, has chosen to partner with CLEAR AI ^® to drive efficiencies and expedite content operations.

"CNBC has undertaken strategic initiatives to leverage AI to enhance and improve audience’s viewing experience. Towards this we are excited about partnering with Brahma AI and using their AI capabilities for our content operations. We are confident this will help improve viewing experience of our audience in the Middle East region." — Shabbir Hussain, Director – Operations & Engineering, CNBC Arabia

Powered by Brahma AI, post-production processes are seamlessly orchestrated and optimized to enhance accessibility and audience engagement, especially in the GCC region where CNBC Arabia stands as a trusted financial news leader. By intelligently managing workflows across the content supply chain, Brahma AI drives greater efficiency, consistency, and speed in content operations.

"We are committed to empowering media companies with AI Agents and Applications for Post-Production and Content Supply Chain. CNBC Arabia’s adoption of CLEAR^® AI is a testament to our capabilities. We look forward to embarking on this partnership with CNBC Arabia.”— Suresh Sugumaran, Senior Vice President & Business Head, EMEA, PFT

As CNBC Arabia continues to innovate and expand its content distribution across the GCC region, CLEAR^® AI remains integral to streamlining their content supply chain, leveraging AI-driven automation to ensure efficiency and accuracy in content delivery.

About CNBC Arabia

CNBC Arabia is the Arab World's preeminent and first 24-hour Arabic language financial and business information Channel, presenting in-depth & up-to-the-minute coverage of regional and international affairs from an Arab economic perspective. CNBC Arabia brings real-time information to the most influential, powerful, and affluent audience in the Middle East and Northern Africa.

For more information visit: https://www.cnbcarabia.com.

About BRAHMA AI

BRAHMA AI is the next-generation Enterprise AI Creator Platform, born from the transformation of Prime Focus Technologies and Metaphysic. By integrating CLEAR^®, CLEAR AI^®, Atman, and Vaani into one ecosystem, BRAHMA AI provides enterprises with an AI platform that delivers automation, compliance, security, efficiency, and real ROI.

With scale, innovation, and proven enterprise success, BRAHMA AI is redefining how global enterprises create, manage, and monetize content in the digital age.

For more information visit: https://www.brahma.ai