Immerso AI, a subsidiary of Eros Investments, innovating at the forefront of AI technology across infrastructure & services, has partnered with Prime Focus Technologies (PFT), a leading provider of AI tokenization solutions for the media and entertainment industry. This strategic alliance aims to revolutionize the media landscape by harnessing the power of Generative AI and machine learning to bring advanced AI solutions to the market.

PFT's CLEAR^® AI Platform was selected for its exceptional ability to develop and deliver cutting-edge AI tokenization solutions.

According to Ali Hussein, CEO of Immerso AI, "These solutions will empower Immerso AI to build highly distinctive and powerful Generative AI models that the market is yet to see in consumer, creator and B2B segments in a highly competitive and evolving media and entertainment landscape."

Key highlights of the partnership:

• Deep multi-modal metadata tokenization: By employing a combination of LLMs, SLMs, and AI engines, the system can process data with unparalleled depth and accuracy. This enables the AI to break down complex visuals, music and text precisely and output fine-tuned contextual metadata.
• Advanced computer vision: Using advanced computer vision to accurately detect frame level tokens at high processing speeds, CLEAR^® AI models make it ideal for companies to scale solutions across any cloud or on-prem infrastructure.
• Accelerated time to market: By efficiently identifying and classifying multi modal media assets, companies can significantly reduce their time to market and scale their content processing pipelines quickly and efficiently.

"By leveraging advanced AI capabilities, we're empowering media companies to build a base for performant AI models that enhance user engagement, and unlock new revenue streams," stated Anupam Sharma, Senior Vice President, Sales Head, APAC at PFT.

Where imagination meets form.

About Immerso AI

Immerso AI, part of a billion-dollar Eros Investments Group, is at the forefront of entertainment, generative AI technologies, and AI infrastructure, aiming to transform the generative media landscape with intellectual property and data. Our focus is on advanced models and robust multimodal AI solutions, serving diverse industries and use cases.

For more information, visit: Immerso.ai

About BRAHMA AI

BRAHMA AI is an enterprise AI content platform enabling organisations to create, manage and distribute AI-driven media through BRAHMA AI Studio and BRAHMA AI Core, guided by its Mind² foundation and delivering industry-leading fidelity, trust and governance. BRAHMA AI is founded on technology which has won eight Academy Awards for Best Visual Effects, including for Interstellar, Tenet and Dune Parts One and Two. Its goal is to bring Hollywood-grade AI content to enterprise, setting the standard for quality, fidelity and trust. Visit: www.brahma.io